The Twinsbros surfboards brand was born from the passion for surfing and the sea of the two Labronic brothers Renato and Paolo Bertini, aka Rena and Pelo, who in 1991 decided to build their first board in their grandparents’ garage to go surfing on the waves. In those years surfing was almost unknown in Italy and it was difficult to find surfboards. Internet didn’t exist as well as smartphones, social media etc and the surfing community was very closed and jealous of their spots and culture. The only way to make a name for yourself and gain credibility in this “tribe” was by word of mouth from the surfers themselves. It was a common opinion that the surfboards made in Italy were inferior in both materials and shapes, but in a few years, the two shapers from Livorno managed to make Twinsbros surfboards the first Italian brand of surfboards, demonstrating that it was possible to develop and produce surfboards in Italy like those of the world’s most popular and established brands. Many of the strongest national riders began to use TwinsBros boards often finding that these were better than the others on the Italian waves; a capillary sales network was created through surfshops throughout Italy which, in the early 2000s, when online sales were in their infancy and little used, were very many and often seen as a meeting place where you could exchange experiences, watch surf videos, talk about boards etc.
In 2005, the first real TwinsBros factory was created to have all the processes of the production chain brought together in a single structure. Until that moment surfboards were made using three laboratories located in different locations and there was not a real showroom where both private and shop customers could go to view, buy and collect the boards ordered.
To meet the growing demand from the Italian and European market for TwinsBros branded boards and to satisfy the requests of other Italian and foreign shapers to be able to rely on the TwinsBros Factory for the production of their boards in Italy, in 2017 the two brothers decide to expand the factory adding a new much larger structure, designed, built and structured specifically for the production of surfboards, maintaining the old structure as a warehouse for raw materials.